Onoleigh x Christmas
This campaign was created for the artist Onoleigh, to promote the release of her two christmas covers “O Holy Night” and “Please Come Home For Christmas” over all social platforms, as well as provide visuals for her Spotify Canvas.
Client expressed interest in creating a unique social rollout to promote her Christmas content by utilizing more lifestyle and craft themed videos as opposed to her traditional music visuals. She already had ideals for the content that were rooted in real aspects of her life, such as her King Cavalier, and her hobby of candle pouring. It was the visuals and production aspect client desired direction for. Client expressed wanting to stick to an aesthetic of retro, homestyle video feel, while also opening the door for her viewers to see more of her unfiltered personality.
Below is the visual treatment idealized for the content; deck included a visual representation of the content to be made, as well as the set deck, wardrobe, and an itemized list of deliverables to be expected. This document was approved and used as the master guideline for how content was filmed, edited, and presented.
Along with creating the visual direction of the campaign, all photography, videography, and editing was done by Phoenix as well. Below you will find examples of the deliverables client posted, as well as additional photography done for the promotional.
